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JULY 25TH, 2018 9:00 AM - 11:00 AM @ ISL (iStrategyLabs)

Perceived Web Performance: The Only Kind That Really Matters

When a website or app just works, the user experience can feel like a native app – intuitive, seamless, and usable. When it doesn’t work, the experience becomes, well, the opposite – it’s slow, inaccessible, and frustrating. If it’s really bad, users might run the other direction and never return.

In Fore_Front’s second event, featured speaker Eli Fitch will show us how to leverage perceived performance – that is, how the user thinks the site is performing – to make better web experiences. Using the backdrop of human psychology and innate perceptions of time, Eli will unveil tips and tricks to manage perceived loading time (and more).

Before Eli takes the stage, we’ll hear four lightning talks from devs in the community on some exciting topics.

  • “Flocc: An Agent-Based Modeling Framework in JavaScript” by Scott Donaldson
  • “Understanding Javascript Selectors With and Without Reselect” by Pearl McPhee
  • “Automated Accessibility Testing” by Alex Barbato
  • “How to Say Anything” by Valerie Woolard Srinivasan

All of this, plus bagels and coffee. You won’t want to miss it.

about our speaker

The voice behind the message

Eli Fitch

Eli Fitch

Eli Fitch is a front end developer with a passion for web performance, animation and all things 3D. He works on creative tools to empower designers and developers to make expressive, interactive maps at Mapbox, a startup in his hometown of Washington, DC. He also started the DC CodePen Meetup, and dabbles in design, 3D art & game development. When not sat in front of a computer, he tends to his perpetually broken stable of 70s motorcycles and attempts to restart a former career as a pro-am racing driver.

The Location


641 S St. NW
Washington, DC 20001
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More Info

ISL is around the corner from the Green/Yellow "Shaw/Howard U" (Howard U exit) WMATA Metro stop.

Street parking can be limited, but there are garages nearby.

Please email us for info about handicap accessibility or other disabilities.

About ISL

Set in Shaw's historic Wonderbread Factory, ISL is an award-winning digital agency founded on invention.